Psychological warfare, according to Paul Linebarger of the School of Advanced International Studies, is a continuous process not controlled by laws, usages, and customs of war — covert, often disguised as the voice of institutions and media — a non-violent persuasion waged before, during, and after war.from "Principles of Psywar," Jay Taber
Most countries, notes Linebarger, suffer from ideological confusion—an instability of basic beliefs. “In states anxious to promote a fixed mentality, the entire population lives under conditions approximating the psychological side of war. Allegiance in war is a matter of ideology, not of opinion.” Coordinated propaganda machines, he observes, include psywar, public relations, general news, and public education. “Psywar,” he warns, “has in private media facilities, in an open society, a constantly refreshed source of new material that, when selectively censored, can prevent non-governmental materials from circulating.”
As Kalle Lasn, publisher of Adbusters Magazine said when interviewed in the July 2001 issue of The Sun, “It’s impossible to live a free authentic life in America today …Our emotions, personalities, and core values have become programmed.” Lasn, a former advertising executive for thirty years, understands the power of propaganda as advertising. He also understands the keys to undermining this corrupting influence—persistent ridicule, and appeals to conscience.
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