"...excessively used cliches, fixed formulas and empty sloganeering"[2]

Army Recruiting, 1918: poster via stentorian.org

"It was very simple, and at the end of that moving appeal to every
altruistic sentiment it blazed at you, luminous and terrifying,
like a flash of lightning in a serene sky:`Exterminate all
the brutes!'"

Conrad, Heart of Darkness, 1899



Army Recruiting, 2005: from AmericasArmy.Com, "Special Forces:Oasis" flash animation. The first frame reads "This soldier isn't here for the scenery"


"Modern racism is an example of a shift in normative rules about prejudice: Nowadays, people have learned to hide their prejudice in situations where it would lead them to be labeled as racist."

Elliot Aronson, University of California-Santa Cruz, 2004