Thursday, May 15, 2003

from the New York Review of Books:

Before arriving in Doha, I had spent hours watching CNN back home, and I was sadly reminded of the network's steady decline in recent years. Paula Zahn looked and talked like a cheerleader for the US forces; Aaron Brown kept reaching for the profound remark without ever finding it; Wolf Blitzer politely interviewed Washington's high and mighty, seldom asking a pointed question. None of them, however, appeared on the broadcasts I saw in Doha. Instead, there were Jim Clancy, a tough-minded veteran American correspondent, Michael Holmes, a soft-spoken Australian, and Becky Anderson, a sharp and inquisitive British anchor. This was CNN International, the edition broadcast to the world at large, and it was far more serious and informed than the American version.

The difference was not accidental. Six months before the war began, I was told, executives at CNN headquarters in Atlanta met regularly to plan separate broadcasts for America and the world. Those executives knew that Zahn's girl-next-door manner and Brown's spacey monologues would not go down well with the British, French, or Germans, much less the Egyptians or Turks, and so the network, at huge expense, fielded two parallel but separate teams to cover the war. And while there was plenty of overlap, especially in
the reports from the field, and in the use of such knowledgeable journalists as Christiane Amanpour, the international edition was refreshingly free of the self-congratulatory talk of its domestic one. In one telling moment, Becky Anderson, listening to one of Walter Rodgers's excited reports about US advances in the field, admonished him: "Let's not give the impression that there's been no resistance." Rodgers conceded that she was right.

CNN International bore more resemblance to the BBC than to its domestic edition—a difference that showed just how market-driven were the tone and content of the broadcasts. For the most part, US news organizations gave Americans the war they thought Americans wanted to see...

from Michael Massing's "The Unseen War."

via Alas, a Blog("Ampersand.")